As a retailer, you are always looking for ways to enhance the consumer experience and engage more customers through the omni-channel experience.
Ensuring your digital assets – websites and mobile apps – are accessible will help you reach the hundreds of millions of people with disabilities as they shop, search, explore through the web and mobile apps.
And people with disabilities have proven they are loyal customers, so caring for their needs will ensure you keep those customers.
Digital accessibility can also mitigate the high risks of an ADA lawsuit. We know this can be a difficult space to navigate, especially in terms of understanding current accessibility laws and regulations in the digital arena.
Join our expert panelists for an accessibility fundamentals webinar on February 20 at 1 PM.
This webinar will cover 4 foundational dimensions of web accessibility and how they apply to your retail business:
1) Capture More Customers: In what ways beyond "good PR" does my bottom line increase from adopting accessibility practices? What is the potential market and buying power?
2) Care for Your Customers: How can accessibility create an engaging experience and improve brand loyalty?
3) Comply with Accessibility Standards: What are the guidelines of ADA compliance, what steps do I need to take to mitigate lawsuit risk, and what is WCAG?
4) Technical: How do I test for accessibility errors and how do I actually implement WCAG standards into my site?